With the Woodward Dream Cruise officially cancelled because of Covid 19, Chevy had an opportunity to virtually create the Dream Cruise nationally, directly into their Chevy followers social feeds. We created a week long festival that was centered around daily theme videos that featured in-depth looks at Chevy heritage, performance, design, motorsports and trucks. Each day was filled with iconic vehicle walkarounds, special guests, classic Chevy trivia and more. We created 14 total videos and featured one theme video and one vehicle walkaround for each day. Here’s a look at a couple days of the videos and content we created to keep the Dream Cruise alive.

Role: Associate Creative Director, Art Director Agency: Weber Shandwick

Virtual Dream Cruise, Day 1, Origins and Innovations