In order to reach new audiences for the 2018 Chevy Silverado we reached out to professional Lacrosse player and social media influencer Paul Rabil. Knowing that Paul’s audience loves trick shots we needed to create a way to make the vehicle look native in his content feed. So, we used iconic games like Cornhole and Skee-Ball with a lacrosse twist and challenged Rabil to a game.

Role: Associate Creative Director, Art Director Agency: Weber Shandwick

Silverado Games, Skee-Ball

Silverado Games, Case Study