Chevy vehicles are built for quality, reliability and durability but they were suffering from a perception problem. We needed to elevate the brand to match product realities. So we created a video series called “tested for the real world” to show how Chevy vehicles not only excel at controlled tests, but how those tests translate perfectly to the real world, in real situations, for real people. Using paid social media we created 12 videos and targeted appropriately to the feeds of intenders and showed just some of the tests Chevy vehicles are put through before they ever get to the dealership. Here’s a look at four different tests.

Role: Associate Creative Director, Art Director, Concept Agency: Weber Shandwick

Tested for the Real World, Water Test

Tested for the Real World, Door Test

Tested for the Real World, Grade Test

Tested for the Real World, Braking Test