2023 has been somewhat challenging for the boat business as interest rates and the post-Covid slowdown have impacted new sales in most segments. Hinkley asked Arsenl to create a complete refresh of their social and digital advertising. Given Hinckley’s position as a unique, iconic, super-premium brand we needed to balance the retail component with inspirational branding that reinforced the brand’s luxury and quality. Here’s just some of the paid social for brand, service and storage advertising. We also were given the rare opportunity to create some brand print for luxury boating publications.

Role: Creative Director, Art Director Agency: Arsenl

Hinckley Print

Paid Social