With national sales events representing over fifty percent of the new Lincoln Motor Company marketing spend it was important that we create work that broke through the usual sales event chatter. With fully integrated retail campaigns we helped reposition Lincoln to a new, younger more savvy luxury buyer. 

Role: Creative Director Agency: Hudson Rouge

Lincoln, Friend

Lincoln, Date

The new MKZ Hybrid was one of the best selling mid-size hybrids in America. So to keep up the momentum we created a newspaper campaign for the dealer toolbox, keeping the look clean and simple.

Role: Creative Director, Art Director, Concept Agency: Hudson Rouge

Newspaper

Role: Creative Director, Concept, Art Director Agency: Hudson Rouge

Lincoln, Discover

Lincoln, Surprising

A big part of automotive sales events are the in-store posters. If you’re a luxury challenger brand like Lincoln you want them to have the same elegant design and feel as the new vehicles. This series was part of the integrated campaign for our holiday sales event.

Role: Creative Director, Art Director, Concept Agency: Hudson Rouge

POS

The new MKZ was launched just as the L.A. Auto Show was in full swing. To create interest and help bring luxury consumers to the Lincoln display we created regional OOH that were placed near the entrance of the Staples Center, home of the L.A. Auto Show.

Role: Creative Director, Art Director Agency: Hudson Rouge

OOH