Chrysler was in the midst of one of the greatest comebacks of all time and was looking for an agency to handle their retail and event advertising. The new owners (Fiat) were looking for advertising that was entertaining and didn’t focus solely on sales price points.

The Big Finish was able to break through the clutter and hit its audience squarely on the chin, all while keeping true to each brands individual voice. And as an added bonus, we showed the world how to decorate a Christmas tree in just under 10 seconds.

Role: Creative Director, Art Director Agency: Doner

Dodge, Big Finish

Ram, Big Finish

Digital

Newspaper

The Dodge Big Finish TV featured a lovable little gingerbread man who was tormented by the awesome horsepower of the new 2011 Dodge lineup. To continue the holiday fun (and the tormenting) we took that same gingerbread man and used him in the dealership
in-store posters.

Role: Creative Director, Art Director, Writer Agency: Doner

In-Store Posters