We’re all aware of how most brands flood their feed with generic posts and pumpkins during Halloween. Chevrolet didn’t want to follow suit. We created the first virtual trick-or-treat experience. We converted all six Chevy Facebook channels into one neighborhood that allowed followers to explore all of the channels in a seamless way. It was not only fun and engaging but Chevy fans were able to get some cool treats along the way.

Role: Associate Creative Director, Art Director Agency: Weber Shandwick

Chevy Halloween, Case Study